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Friends Start Invitation and Photo Sharing Site in Response to Wedding Deluge

Manhattan Beach residents Cyrus Farudi and Omri Cohen have built Capsule (tryCapsule.com) as a way to communicate and share photos around events after a year in which the two had a combined 14 weddings and 9 bachelor parties to attend. Read more

Manhattan Beach, CA – Cyrus Farudi and Omri Cohen had a lot of weddings and bachelor parties to attend this year – 14 weddings and 9 bachelor parties combined to be exact. While that’s definitely on the high side, it’s not completely unusual given their late-20s age range. The difference in this case is what came out of it all. Most people would remember it as a year of big parties, and even bigger hangovers, but Farudi and Cohen saw an opportunity.

The pair was frustrated by the lack of a good, complete solution to group planning, communicating, and photo sharing. “The problem we saw was that all the existing services proved to be incomplete. Pieces of the process had been solved, but there wasn’t a solution that handled the entire life cycle properly” says Farudi.

It was after the first bachelor party of the year that Cohen and Farudi experienced an all too common problem – trying to aggregate photos from twelve different people after an event. Inevitably multiple services are used (Flickr, Facebook, Picassa, etc.) and a complete album of the event is never really created anywhere.

“It seemed natural that the same service you used to plan and invite should also allow you to communicate with the group and share photos” says Cohen.

It took only one more wedding before the two had enough and decided to build Capsule. The pair is no stranger to startups either. Farudi was a co-founder of cell phone trade-in company, Flipswap, based in Torrance and Cohen co-founded DoMyStuff, known as “an eBay for services”, in Beverly Hills.

Capsule (available at tryCapsule.com) is currently operating in private beta and available via invite only. The service hopes to launch to the public, along with a mobile application, within the next 60 days.

About Capsule:
Capsule (available at tryCapsule.com) is a private group and event based sharing platform built on the premise that most real-life networks are born and die around shared experiences. Capsule makes it easy for users to plan events, share and communicate, and preserve memories in a context-rich space. Defining relationships and memories via these experiences gives greater context to posts, photos, and connections making revisiting those memories a more complete and rich experience. Read less

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Looking Beyond the Social Graph, Capsule Aims To Map the "Experience Graph"

In a mash-up that is part Facebook, part Color, part Evite, Capsule (tryCapsule.com) wants to help users plan, share, and remember their next big event - all while mapping the “experience graph". Read more

Manhattan Beach, CA – Unlike “friends”, “followers”, or “circles”, connections on Capsule (tryCapsule.com) are defined by when, how, and why people know one another. It’s this layer or “experience” that lives between the connections that all of the content, including the people involved, is tied too. Using this approach, people and their content are organized around the experience that connected them. In contrast to a “social graph” that organizes content around individuals, and therefore makes it difficult to ever see the complete picture of an event after the fact, an experience graph organizes content around the event, cataloguing the people involved as just another piece of the picture.

Capsule was built on this premise, understanding that most real-life networks are born and die around shared experiences. Networks often spring up around an event - new friends are made, good times are shared, and photos are taken. However, in many instances, another such event is never repeated and the friendships fade. Adding people from such an event to a “friends” list doesn’t always make sense. But, keeping those people, captured in time as part of that experience, does.

“We’re not claiming that people don’t maintain relationships for a lifetime, we hope you have many of them, but the truth is that there is usually an ebb and flow to our social graphs, not continuous growth” says Cyrus Farudi, co-founder & CEO of Capsule

The site aims to handle the entire life cycle of an event, trip, or group – from planning and inviting, to sharing and messaging, all the way through to photo sharing. “The idea is that experiences are captured and preserved within the context of who, what, when, and where, meaning revisiting those memories later is a more complete and rich experience” says Farudi.

Capsule (available at tryCapsule.com) is currently operating in private beta and available via invite only. The service hopes to launch to the public, along with a mobile application, within the next 60 days.

About Capsule:
Capsule (available at tryCapsule.com) is a private group and event based sharing platform built on the premise that most real-life networks are born and die around shared experiences. Capsule makes it easy for users to plan events, share and communicate, and preserve memories in a context-rich space. Defining relationships and memories via these experiences gives greater context to posts, photos, and connections making revisiting those memories a more complete and rich experience. Read less

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In the Stale World of Online Event Planning, Capsule is a Breath of Fresh Air

Capsule (tryCapsule.com) wants to help users plan, share, and remember their next event. In contrast to feature-poor incumbents like Evite, Capsule offers a complete solution to those planning events, trips, or parties with all-inclusive application. Read more

Manhattan Beach, CA – While most existing online invitation services feel stale and unwilling to innovate, new start-up Capsule offers users a better solution. Capsule provides a host of tools designed to facilitate planning, sharing, and remembering any event.

“The problem we saw was that all the existing services for planning, communicating, and photo sharing around events and groups proved to be incomplete. Pieces of the process had been solved, but there wasn’t a solution that handled the entire life cycle properly. It seems natural that the same service you used to plan and invite should also allow you to communicate with the group and share photos” says Cyrus Farudi, Co-founder.

The company views the life-cycle of an event as being made up of four parts: the ‘before’ in which people invite, plan and RSVP; the ‘during’ which includes photo capture and instant communication (e.g. text messaging or phone calls); the ‘after’ consisting of photo sharing and follow-up communication; and the ‘archive’ or reminiscing stage. Capsule offers a feature set that addresses each of the stages including: invite/RSVP, interactive commenting, group text messaging, and shared photo albums.

“Most existing services have only ever been concerned with one piece of an event’s life cycle. Capsule offers a unified platform for its entirety: the before, during, and after”, says Farudi.

As other services fail to update, Capsule’s innovative design and abundant features could make it a powerful contender in the event-planning, private-group, and photo sharing arenas.

Capsule (available at tryCapsule.com) is currently in private beta and available via invite only. The service hopes to launch to the public, along with a mobile application, within the next 60 days.

About Capsule:
Capsule (available at tryCapsule.com) is a private group and event based sharing platform built on the premise that most real-life networks are born and die around shared experiences. Capsule makes it easy for users to plan events, share and communicate, and preserve memories in a context-rich space. Defining relationships and memories via these experiences gives greater context to posts, photos, and connections making revisiting those memories a more complete and rich experience. Read less

Download PDF

Capsule Aims to Solve the Problem of the Bloated "Friends" List

Managing Facebook lists or Circles can be a pain. Capsule’s new take on social media focuses less on who a user is “friends” with and more on who they have shared real-life experiences with. Read more

Manhattan Beach, CA – Capsule (tryCapsule.com) hopes to solve the growing problem of the bloated “friends” list by focusing on the “how” and “why” people know one another. The company intends to accomplish this by mapping what’s called the “experience graph,” focusing on the shared experiences between people rather than the people alone.

Friends lists on social networks inevitably become bogged down with a mix of real friends, family, co-workers, acquaintances, and a whole slew of “wait, who is that again?”. As a result, users’ feeds become flooded with a ton of activity they don’t really care about. There have been a lot of updates and changes to address this problem, including a recent major overhaul to Facebook’s news feed, but at the end of the day, creating lists or circles is, as MG Siegler of Tech Crunch said, “a pain in the ass to maintain.”

Capsule answers this problem by giving context to connections between friends without the need for an actual friends list. “Capsule was built on the premise that most real-life networks are born and die around shared experiences,” said Cyrus Farudi CEO of Capsule. “We’re not claiming that people don’t maintain relationships for a lifetime, we hope you have many of them, but the truth is that there is usually an ebb and flow to our social graphs, not continuous growth.”

Facebook, Twitter, and Google+ are all good ways to keep tabs on a wide variety of friends, celebrities, and topics, but for those tired of trudging through feeds looking for posts from the people they’ll actually be spending the weekend with, Capsule could be the answer.

Capsule (available at tryCapsule.com) is currently operating in private beta and available via invite only. The service hopes to launch to the public, along with a mobile application, within the next 60 days.

About Capsule:
Capsule (available at tryCapsule.com) is a private group and event based sharing platform built on the premise that most real-life networks are born and die around shared experiences. Capsule makes it easy for users to plan events, share and communicate, and preserve memories in a context-rich space. Defining relationships and memories via these experiences gives greater context to posts, photos, and connections making revisiting those memories a more complete and rich experience. Read less

Download PDF

As Facebook Becomes Even More Public, Users Look for Private Sharing Options

Facebook’s new features move users towards sharing even more of what they do every day. While heralded by some, a growing number seek private sharing alternatives like Capsule (tryCapsule.com). Read more

Manhattan Beach, CA – Private sharing and event planning website, Capsule (tryCapsule.com), is gaining momentum as users react to changes announced to Facebook’s “Open Graph,” which many worry makes their social network too public. The new Facebook features allow applications, with only a one-time authorization, to continuously post in real time what users are listening to (Spotify), watching (Netflix), reading (Washington Post Social Reader), and even eating (Foodily). Capsule, in contrast, is built for private group sharing, with content only being posted to walled groups or “capsules” with no public option even available.

“All capsules are private, by default” says Capsule co-founder & CEO, Cyrus Farudi. “Users can create an unlimited number of capsules for specific trips or events, groups of friends and family, or just a night out on the town.”

The plus for users of Capsule is that all the “who, what, when, and where” is only ever seen by the “who.” As Facebook continues to push for more exposure of what people are doing in their everyday lives, the users they alienate will likely switch to private sharing services like Capsule.

Capsule offering doesn’t end with private sharing. The site aims to handle the entire lifecycle of an event, trip, or group – from planning and inviting, to sharing and messaging, all the way through to photo sharing. “The idea is that memories are captured and preserved within the context of who, what, when, and where, meaning revisiting those memories is a more complete and rich experience” says Farudi.

Capsule (available at tryCapsule.com) is currently operating in private beta and available via invite only. The service hopes to launch to the public, along with a mobile application, within the next 60 days.

About Capsule:
Capsule (available at tryCapsule.com) is a private group and event based sharing platform built on the premise that most real-life networks are born and die around shared experiences. Capsule makes it easy for users to plan events, share and communicate, and preserve memories in a context-rich space. Defining relationships and memories via these experiences gives greater context to posts, photos, and connections making revisiting those memories a more complete and rich experience. Read less

Download PDF

Social Startup Capsule Breathes Life and Context into Group Events

New web and mobile application aims to enrich the entire life-cycle of group events by mapping the "experience graph" Read more

Manhattan Beach, CA – Capsule, a private group and event-based sharing platform, announces today its website launch out of private beta and the arrival of its iPhone and Android apps. The service, now available at http://tryCapsule.com, provides a suite of tools — including invite and RSVP, group texting, and instant photo sharing — that makes it easy for event participants to capture and share their experiences together.

"The best place to capture and preserve shared experiences is in one central location, not in the multiple streams of disjointed content that is typically found on Facebook or Twitter. By placing the focus on the group rather than the individual, Capsule gives greater context to people's posts, photos and connections -- and makes revisiting those memories more powerful," said co-founder and CEO Cyrus Farudi.

Capsule, which was founded in 2011, is designed to super-charge the entire life-cycle of a group experience by creating dynamic group interactions throughout the process: the before in which people invite, plan and RSVP; the during which includes photo capture and instant communication; the after consisting of photo sharing and follow-up communication; and the archive or reminiscing stage.

"The problem we saw was that all the existing services for planning, communicating, and photo sharing around events and groups were incomplete. Pieces of the process had been solved, but there wasn't a solution that handled the entire life cycle properly. It seems natural that the same service you use to plan and invite should also allow you to communicate with the group and share photos," said co-founder and CTO Omri Cohen.

Highlights of Capsule's group interaction features include:

  • Invite and RSVP: Whether it's for a birthday party, a softball game or a local meet-up, users can easily invite guests to a capsule by accessing their own contacts and manage RSVPs.
  • Interactive Commenting: The "Chatter" feature allows users to see the activity across all of their capsules in a handy stream view.
  • CapsuleCam: The service's version 1 mobile app for iPhone and Android is a dead simple point-and-shoot that automatically posts photos to the group album of a capsule. Because capsules are shared spaces tied to real-life experiences, there is no need to tag: the who, what, when, and where are all defaults of a capsule.
  • Group Texting: Each of your capsules has a unique phone number. When you send a text message to that number, every member of the capsule instantly receives it, like a private chat room that works on any phone. If members don't add a mobile number to their account, they'll receive your message via email. Imagine an instant alert to a change in venue, or if you want to call everyone's attention to something occurring at the event: group texting is the perfect way to notify everyone instantly.
  • Post via email: Each capsule also gets its own unique email address, allowing people on the go to post to a Capsule and share photos directly from their email accounts.
  • Shared Group Photo Albums: Instantaneous group photo albums are a feature of every capsule. Users can attach photos from their computers, email them to the Capsule email address, import them from sites like Facebook, Flickr and Picassa, or post directly from their phone via CapsuleCam, Capsule's mobile app.
  • Facebook and Twitter Friendly: Capsules are private by default, but that doesn't mean it doesn't play nice with other services. Users can pull in and push out content to and from other social networks including Facebook and Twitter.

About Capsule:
Capsule (available at tryCapsule.com) is a private group and event based sharing platform built on the premise that most real-life networks are born and die around shared experiences. Capsule makes it easy for users to plan events, share and communicate, and preserve memories in a context-rich space. Defining relationships and memories via these experiences gives greater context to posts, photos, and connections making revisiting those memories a more complete and rich experience. Read less

Download PDF